Event Management

Bachelor of Arts (Honours)

Photo of a concert at the Aviva Stadium in Dublin Ireland
Photo of a concert at the Aviva Stadium in Dublin Ireland
Type of Programme
Full-time
Number of Places
48
Duration
3 Years
Course Code
MT 940
Entry Requirements
307 CAO Points in 2023 and meet minimum entry requirements as listed below
Application Deadline
See CAO for details
Location(s)
MTU Kerry North Campus, Kerry
Course NFQ Level
Level 8

T.J. O’Connor

T: +353 (0)66 719 1807

Email: (email)

Overview

The events industry is the dynamic, innovative, fast-paced world of conferences, festivals, concerts, sporting events, stadium management, incentive travel, brand promotion, virtual events and much, much more!

 

"Event management as a profession is fast gaining global recognition. The spectacular rise of this profession and academic subject reflects a fundamental need within societies for the professional management of events in the private, public and not-for-profit sectors."
(Professor Donald Getz, 2010)

 

This 3-year degree programme builds the fundamental knowledge and skills of students for a career in the events industry, by mixing event modules such as Event Risk Management, Event Project Management, Event Production & Design, Event Fundraising & Sponsorship and Event Operations Management, with a solid foundation of business focussed modules in areas of marketing, financial management and entrepreneurship. The course also includes modules which encourage the personal development of students including, Leadership & Team Building, Research & Writing Skills and Volunteerism & Community Events.

 

  • In Year 1 students also begin gaining practical experience through a module called Events Industry Practice, in which they volunteer at a variety of festivals and events, including at the Gleneagle INEC Arena, Killarney. This programme is mentored and students gain academic credits towards their degree from experience gained.
  • Year 2 includes a Digital Marketing module and in recent years our students have entered and won prizes at the National Smarter Travel Campus Awards, as part of this module.
  • In Year 3, students put their learning assembled to date into practice by running a student-led event in their module, Event Operations Management. Working as an events team, and mentored by their lecturer, students plan, implement and manage all stages of a live event, as well as designing the marketing campaign and working with various stakeholders. The practical event builds skills in project management, risk management, budget planning, marketing and social media, as well as team-based delivery, meeting deadlines etc. in a fun and interactive environment. Year 3 of the degree also focuses on the wider world impact of events from an economic, social and environmental perspective, with modules such as Event Impact and Sustainable Development and Event Evaluation Techniques. The programme also includes regular Masterclasses from senior industry figures and familiarisation trips to some of Ireland's leading event venues, arenas and stadiums.

 

Another unique aspect of this three years Honours degree is that mentored paid work placement takes place at the end of the programme, offering many opportunities for students to gain experience in events, conferencing & banqueting, festivals, arenas & stadiums and PR/ marketing agencies during the busy summer season. The placement team on the programme are highly networked with industry, and our students have gained paid summer placement both in Ireland and abroad with leading event companies/ festivals/ venue.

 

What will I study?

First year at a glance

  • Event Concepts: an introduction to creativity techniques and design principles to develop event concepts
  • Introduction to Events: basic skills required to organise successful events
  • Social Media Tools: use of a core web-based platform such as a blog-site and social media platforms to create a unified network on which to create, distribute and market creative output
  • Tourism Marketing: understanding the pivotal role played by marketing in today’s competitive travel and tourism industry
  • Event Fundraising and Sponsorship: an introduction to the various techniques of fundraising, relevant to the management of successful festivals and events
  • Leadership and Team Building: the theory and application of leadership and team building techniques
  • Event Risk Management: developing the knowledge and skills to identify and examine risk management issues in the management of events

Modules

What is a Module?

A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.

The button below provides a link to all of the University's approved modules for this programme.

View Modules

Entry Requirements

Entry 2024

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements

Leaving Certificate in six subjects i.e. H5 in two subjects and O6/H7 in four other subjects. The six subjects must include Mathematics and either English or Irish grade O6/H7.

For Non-EU International Entry Requirements please visit https://www.mtu.ie/international/non-eu/

Career options

What are my career opportunities?

  • Specialist event companies and venues
  • Large corporate organisations
  • Non-profit/charity sector
  • Tourism/cultural events and festivals
  • Sports venues, events and organisations
  • Hotels
  • Government and semi-state agencies
  • Convention bureaus
  • PR and marketing companies

 

The following are some examples of current event management positions available for graduates.

  • Event manager
  • Event coordinator
  • Events executive
  • Events administrator
  • Conference and events sales executive
  • Conference and banqueting coordinator
  • Event/wedding coordinator
  • Fundraising coordinator

 

Examples of starting salaries across some of these job areas are: €25,000 up to €40,000 with excellent promotion opportunities. 

 

Progression

Further Studies

Suitably qualified graduates are eligible to progress to taught master programmes or to research at either master or PhD level.

Student Testimonial

The lecturers on the programme want to get to know you as a person and what your strengths are, and they’re so supportive and great for keeping you motivated. They’re also great for networking with industry as well.

Dawn Lenihan

MT940 BA (Honours) in Event Management student Dawn Lenihan showing her course work at a table

Final Year Student

Millie

Millie, a final year MTU BA (Honours) Event Management student shares her experience as a paid events intern in London in Summer 2023, working with Regent’s Events.

Read all about her experience, including how she got the internship, her role as an intern, her highlights etc.

Student Profile
Millie BA Hons Event Management Final Year Student at MTU
Large audience at a stadium conference

Work in dynamic, innovative, and fast-paced industry

MT 940 - BA (Honours) in Event Management

Watch the video

Question Time

Yes, all students must undertake a minimum of 12 weeks work placement. The course is structured so that on completion of their classroom-based learning, students embark immediately into the world of work at the peak of the events industry activity during the summer months. This ensures a wide variety of opportunities for students as they commence their careers.

See examples of student-led events below:

‘Through the Looking Glass - Your future in events’ Conference 2021

instagram.com/lookingglassevent/

eiai.ie/through-the-looking-glass-the-future-of-events/

 

MTU Christmas Market 2021

www.instagram.com/mtuchristmasmarket/

traleetoday.ie/photos-mtu-students-host-christmas-market-at-tralee-campus/

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