Dr. Paul Bedford is one of the authorities on retention and attrition management and runs the tailored retention management services at The Leisure Database Company. His work is aimed at both the public and private fitness facility and his application of behavioural change strategies have increased average membership length from seven to thirteen months.

Paul completed his PhD at the London Sports Institute focusing on how the gym induction affects retention time. Having developed a training programme to assist retention, Paul has delivered this to around twenty local authority providers across 90 facilities in the UK. He is a regular presenter at conferences including Fit Pro in the UK and IDEA in the USA.