Hard-Hitting Campaign for Road Safety Week

The Students Union of I.T. Tralee, in conjunction with Kerry County Council and Tralee Credit Union, hosted a road safety week on campus from 18th â¿¿ 22nd February. Mock student car crash Tralee

Unconventional methods, such as the staging of mock car accident scenes, were used throughout the week on campus to highlight the dangers of treacherous driving and to show staff and students the level of damage that can be done to a car.

338 white crosses, each symbolising a life lost on Irish roads in 2007, were placed at different locations throughout both campuses.

The purpose of the cars and the crosses is not to shock or upset but to get everyone thinking about road safety. James Barry, President of the Students Union says:  â¿¿The Students Union recognises that almost every family in Ireland has been touched, either directly or indirectly, from the effects of the continuing carnage on our roads.  We just want to do our bit to highlight it.⿝

Key events also include

A poster campaign, supplied by the Road Safety Authority and including some designs by the Students Union, to run in conjunction with an on campus plasma screen ad campaign should help drive home the road safety message.
On Thursday 21st an on campus demonstration of how the emergency services work when they come across a road traffic accident followed by a ceremony where different speakers will be talking about their experience when it come to road safety
On Thursday 21st 338 balloons were released to represent every person who died on the roads in 2007.
The distribution of free Red Hoodies with the â¿¿Drive Safeâ¿¿ logo, supplied by Kerry County Council.

For More Information:

Brita Lyons, IT, Tralee : 066 719 1705 / brita.lyons@staff.ittralee.ie

Brita Lyons
Marketing Officer
Institute of Technology, Tralee
DDI +353 66 719 1705