IT Tralee hosted the “Adventure Travel EDU Guide Development Programme” as part of the Adventure Travel World Summit 2014, which took place in Killarney from 6th to 9th October 2014.
At the closing ceremony in Namibia last year when Ireland took over the mantel for this year’s summit it was announced that there would be a pilot “Adventure EDU Guide Development Programme” between Ireland and Namibia supported and endorsed by the Adventure Travel Trade Association (ATTA).
The Adventure Travel Trade Association (ATTA) is a global membership organisation of more than 900 members representing tour operators, travel agents, destinations and media. Their main objective is to build networks with destinations, tour operators, travel agents, accommodation, service partners and media/bloggers worldwide, they support destinations access and deliver global and regional news, research, events, networking and education.
The IT, Tralee was delighted to host this event in partnership with Fáilte Ireland which highlights the significant role the Hotel, Culinary Arts & Tourism Department plays in Adventure Travel and Tour Guiding in Ireland. Commenting on the programme, Mary Rose Stafford, Head of Department said ‘This is testament to the work we have been doing over the last number of years, adventure travel is the fastest growing segment on the tourism sector worldwide and we are happy to be leading the way in Kerry by providing a BA in Adventure Tourism Management and Travel & Tourism Management. The IT, Tralee has trained 32 Local and Regional Guides and 16 Angling Guides in the last two years with funding provided by Fáilte Ireland and South Kerry Development Partnership.
The Adventure EDU Guide Development Programme is being developed by working hand in hand with the industry, and acknowledging the excellent work that many organisations and destinations have already done. The programme will provide guides with the skills to deliver truly great adventure travel experiences. The programme will feature content for emerging and established destinations alike as well as providing a framework for the on-going professional development of the guide community which make such a huge contribution to the adventure travel story. Ultimately, it is aspired that this Adventure EDU Guide Development Programme will become the standard which tour operators, outfitters and destinations look for as a guarantee of the commitment to quality, professionalism and sustainability. The first programme was piloted between Ireland and Namibia prior to the summit in 2014. This project will provide a fantastic opportunity for collaborative learning between the two countries and help Ireland and Namibia to make a long lasting contribution to the adventure travel community.
Four guides from Namibia attended and four guides from Ireland
The programme was developed by Dan Moore, CEO of Pandion Consulting and Facilitation and one of the educators for ATTA’s Adventure EDU (representing the ATTA) and Myles Farnbank, Myles Farnbank, Director Of Training & Senior Guide, Scotland. Mary Rose Stafford and Sophie Price, Institute of Technology Tralee.