Entrepreneurship - Bus Devt

 

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Main Description show detail >>
 
 
 
Department: Business Studies Module Code: ENTR71006
Level: Level 7 Contact Hours: 24
Duration: 1 Semester Directed Study Hours: 24
Effective Term: 2013/14 Indep. Study Hours: 52
Credits: 5

Prerequisite Knowledge:

  None

Module Description/Aims:

  This module aims to initiate the process of setting up your own business. It will develop the students entrepreneurial skills as they relate to opportunity recognition and creative ideation in a start-up business. The module will focus on fostering an entrepreneurial attitude and motivation amongst students required to set up a business. Students will engage in the process of developing a business plan for their own idea. They will view and examine the opinion of different entrepreneurs from a commercial and social context. Students will explore and apply the components of a business plan to their idea. They will interact with and pitch their business idea to a panel of entrepreneurs for funding opportunities.  


 
Contact Hours show detail >>
   
 
Contact Type Hours
Lecture1 Per Week
Practical/Workshop12 Per Module


 
Learning Outcomes show detail >>
   
 
On successful completion of the module, the learner will be able to:
No. Description/Learning Outcomes
1Appraise the issues and challenges facing global entrepreneurs
2Examine alternative problem solutions
3Evaluate the appropriate business model
4Determine the appropriate selling and promotional tools
5Evaluate the key cash flow requirements
6Formulate and Pitch a Business Solution to a panel of entrepreneurs


 
Learning Strategies show detail >>
   
 
Learning Strategies
This module is designed to be delivered using blended learning using online and face to face workshops at beginning and during the module affording the students the opportunity to acquire entrepreneur skills and to interpret and apply the relevant theories and concepts. These teaching and learning strategies will include lectures, online quizes, multi media videos, group exercises, directed online discussions, blogs and virtual class interaction, seminars and guest speakers.<br>
A list of Entrepreneurial mentors will be made available at the beginning of the module. Where agreed the students may interact with these mentors via email throughout the module. The students will also interact with the mentors on an online business stress test panel and as members of the panel for the final pitching of the proposed solution.
Workshops will take place at the beginning of the module and after week 9. The first workshop will focus on the requirements of the module, instructions on the online technologies to be used in the module and team building exercises. The second workshop will focus on pitch preparation, role playing and practice.


 
Indicative Syllabus Content show detail >>
   
 
Content Detail
Entrepreneur Characteristics and Behaviour• Personality traits
• Entrepreneurial background
• Behavioural aspects of entrepreneurship
• Management approaches to entrepreneurship
• Entrepreneurship as a process
• Different contexts of entrepreneurship
• Research trends in entrepreneurship
Idea Generation• Problem defintion
• Inhibitors and Promoters of Creativity
• Convergent Thinking Tools
• Divergent Thinking Tools
Business Plan• Business Plan Templates
• Financial Templates
• Writing a good business plan
• Critiquing a business plan
• Role of a mentor
Business Model• Framework for the business
• Physical or Virtual business
• Outsourcing
• Customer Profiling
• Competitor Scoring Analysis
Marketing and Sales• Brand and Marketing Strategy Decision
• Sales Approach
• Digital Marketing
• Traditional Marketing Tools
Operations and Finance• Regulatory requirements for a New Business
• Intellectual Property Protection Options
• Cashflow Planning
• Raising the money
• Risk Analysis
• Financial Projections
Pitching• Pitching the business idea
• Preparation steps
• Presentation Feedback
• Knowing the audience


 
Assessment Strategies show detail >>
   
Assessment Strategies
Knowledge and comprehension of module concepts will be assessed by continuous assessment throughout the semester.


 
Indicative Assessments show detail >>
   
Learning Outcome Assessment Category Assessment Method Additional Information % alloc
1, 2, 3, 4, 5, 6Continuous AssessmentPortfolioThe portfolio will be a combination of the weekly bloggs and other supporting material and research which clearly indicate the key learnings from the module with regards entrepreneurship in general, the process of developing a business and the online support.30
2, 3, 4, 5, 6Final Exam (Other)Project - IndividualEach student will submit a business plan on their idea using the assigned template. This has a value of 50%. Each student will pitch to a panel of entrepreneurs and funders for finance for the business and will be assesed by the lecturer based on their preparation and pitching skills. This has a value of 20%.70


 
Reading List show detail >>
   
 
Type ISBN Title Author Publisher Year Edition Library Link
Recommended9789350437810Enterprise Edge : They Succeeded Like Success (Ebrary)
Sharma, D.D. Saini, J.S.
Sharma, D.D. Saini, J.S. 		2010-
Recommended0077121627Entrepreneurship and Small Firms
Deakins, D.; Freel, M.
McGraw-Hill		2010-
Recommended9789814261128Creating Entrepreneurship : Making Miracles Happen (Ebrary)
Kiesner, Fred
World Scientific Publishing Co. 		2010-
Recommended9780749458942Creating Success : How to Write a Business Plan (3rd Edition)
Finch, Brian
Kogan Page Ltd. 		2010-
Recommended9780470710104Future Ready : How to Master Business Forecasting (eBrary)
Morlidge, Steve Player, Steve
Wiley		2010-
Recommended9780804773782Ethnic Entrepreneurs : Identity and Development Politics in Latin America (Ebrary)
DeHart, Monica C.
Stanford University Press 		2010-
Recommended9781576756188Mission, Inc. : A Practitioner's Guide to Social Enterprise (Ebrary)
Lynch, Kevin Walls, Julius
Berrett-Koehler Publishers 		2009-
Recommended9789814312332Social Entrepreneur Revolution : Doing Good by Making Money, Making Money by Doing Good (ebrary)
Clark, Martin
Marshall Cavendish 		2009-
Recommended9788763099912Women Entrepreneurship and Social Capital : A Dialogue and Construction (eBrary)
Aaltio, Iriis Kyro, Paula Sundin, Elisabeth
Copenhagen Business School Press 		2008-
Recommended9780749452025Raising Venture Capital Finance in Europe
Arundale, Keith
Kogan Page Ltd. 		2007-
Recommended9780793185696How Winners Sell : 21 Proven Strategies to Outsell Your Competition and Win the Big Sale
Stein, Dave
Dearborn Trade, A Kaplan Professional Company 		2004-
Recommended0012154618The Art of the Start
Kawasaki, G.
McGraw-Hill		2007-
Recommended9780956043306Entrepreneurship Made Simple
Jerry Kennelly & Jerry Clifford
Kilmacalogue		2008-
Recommended9781904887171Enterprise in Action
O'Gorman, C, & Cunningham, J.
Oak Tree Press 		2007-


 
Journals and Websites show detail >>
   
 
Type Description
Course Materialhttp://ecorner.stanford.edu/index.html
Websitewww.youngentrepreneur.ie
Websitewww.startingabusinessinireland.com
Websitewww.nfte.com
Websitewww.cso.ie
Websitewww.enterpriseireland.com
Websitewww.kerrycoco.ie
Websitewww.patentoffice.ie
Websitewww.european-patent-office.org
Websitewww.balsamiq.com
WebsiteInteractive Advertising Bureau Europe www.iabeurope.eu
WebsiteIrish Direct Marketing Association www.directbrand.ie/idma
Websitewww.cortera.com
Websitewww.hoovers.com
Websitewww.alibaba.com
Websitewww.enterpriseboards.ie
Websitewww.clearchannel.ie
JournalIrish Entrepreneur
JournalEuropean Innovation
JournalHarvard Business Review
JournalEntrepreneurship Theory and Practice
JournalInternational Journal of Mobile Marketing
JournalJournal of Interactive Marketing
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Curricular information is subject to change