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Main Description show detail >>

Department:	Creative Media and Info Tech	Module Code:	ENTR91001
Level:	Level 9	Contact Hours:	24
Duration:	1 Semester	Directed Study Hours:	36
Effective Term:	2011/12	Indep. Study Hours:	40
Credits:	5

Prerequisite Knowledge:

An honours degree in cognate subject or APL.

Module Description/Aims:

� To provide the students with the competence to analyse and understand the framework conditions necessary for entrepreneurial and intrapreneurial development in the context of social norms and prevailing economic conditions.
� To examine entrepreneurial and intrapreneurial structure and activity across different sectors of the economy.
� To critically compare and contrast entrepreneurial success in a global context with the Irish experience.

Contact Hours show detail >>

Contact Type	Hours
Lecture	1 Per Week
Practical/Workshop	1 Per Week

Learning Outcomes show detail >>

On successful completion of the module, the learner will be able to:

No.	Description/Learning Outcomes
1	Demonstrate a critical understanding of entrepreneurial framework conditions and the impact of these conditions on new business development.
2	Evaluate government policies towards enterprise development in Ireland, in the context of social norms and varying environmental factors.
3	Demonstrate a critical understanding of key factors involved in successfully starting and developing an enterprise.

Learning Strategies show detail >>

Learning Strategies
This module will be delivered using lectures case studies/examples. In addition, guest lecturers with expertise in various fields related to new enterprise development in Ireland will present to the students.

Indicative Syllabus Content show detail >>

Content	Detail
The context and nature of enterprise development in Ireland	The Enterprise Framework
Government policy instruments, trends and impacts of their application	Government strategies and policies for new enterprise development
Enterprise models	Entrepreneurship Intrapreneurship Community & Social Enterprise Models SMEs and Micro SMEs The Effective use of Social Networking in Enterprise Development Developing a business plan
Intellectual Property
International models, policies and strategies compared to the Irish approach	Applying for funding Mentoring supports for new enterprises Managing Events and Exhibitions

Assessment Strategies show detail >>

Assessment Strategies
Group assignment - interview with an entrepreneur.
Knowledge and comprehension of module concepts will be assessed by an individual assignment to be submitted at the end of the semester. This assessment will consist of a reflective diary.
Repeat assessment will require the student to resubmit the relevant document and attend a viva voce to defend same.

Indicative Assessments show detail >>

Learning Outcome	Assessment Category	Assessment Method	Additional Information	% alloc
1, 2	Continuous Assessment	Project - Group	Group assignment - interview with an entrepreneur.	30
3	Final Exam (Other)	Project - Individual	Knowledge and comprehension of module concepts will be assessed by an individual assignment related to the student's core discipline to be submitted at the end of the semester. This assessment will consist of a reflective diary and costings where relevant. In this assignment, the student is required to relate concepts addressed in the module to their key discipline/project from an entrepreneurial perspective.	70

Reading List show detail >>

Type	ISBN	Title Author Publisher	Year	Library Link
Essential	0000000000	Ahead of the Curve - Ireland's Place in the Global Economy Enterprise Strategy Group Forfas	2004	-
Essential	0000000000	Enterprise 2010: a new strategy for the promotion of enterprise in Ireland in the 21st Century Forfas Forfas	2000	-
Essential	0000000000	Entrepreneurship on the Island of Ireland Fitzsimons, P., O'Gorman, C., Hart, M. & McGloin, E. Enterprise Ireland/Intertrade Ireland/Invest North	2003	-
Recommended	1422133427	Harvard Business Review on Business Model Innovation Harvard Business Review Harvard Business School Press	2010	-
Recommended	9780470499276	The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney John Wiley & Sons	2009	-
Recommended	9781412971249	Managing Media Work Mark Deuze Sage Publications, Inc	2010	-

Journals and Websites show detail >>

Type	Description
Course Material	`Transforming Irish Industry: Enterprise Ireland Strategy 2008-2010' Enterprise Ireland, 2008
Course Material	`Towards developing an entrepreneurship policy for Ireland', Forfas, September 2007
Course Material	`Mapping of Initiatives to support Entrepreneurship in Ireland', Forfas, October 2007
Course Material	GEM report on Entrepreneurship in Ireland, Gem Consortium
Course Material	`The competitive advantage of nations? Michael E. Porter, Basingstoke, 1998
Journal	Entrepreneurship and Regional Development Journal (Taylor and Francis)
Journal	International Journal of Entrepreneurial Behaviour and Research
Website	Broadcasting Authority of Ireland http://www.bai.ie/index.html
Website	Media Cube http://www.mediacube.ie/
Website	European Union research and Innovation Website http://ec.europa.eu/research/home.cfm
Website	Irish patents Office http://www.patentsoffice.ie/en/news_current.aspx

View Module Details For

The Enterprise Environment