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Main Description show detail >>

Department:	Creative Media and Info Tech	Module Code:	ENTR91004
Level:	Level 9	Contact Hours:	24
Duration:	1 Semester	Directed Study Hours:	0
Effective Term:	2011/12	Indep. Study Hours:	76
Credits:	5

Prerequisite Knowledge:

An honours degree in cognate subject or APL.

Module Description/Aims:

This module aims to guide students to stand back from daily practice in lifelong learning and critically reflect on their personal values and professional practice in a wider context. They will have opportunities to draw on this knowledge and understanding and develop their skills as practitioners in their own field with direct reference to their own practice.

Contact Hours show detail >>

Contact Type	Hours
Lecture	2 Every 2 Weeks
Practical/Workshop	2 Every 2 Weeks

Learning Outcomes show detail >>

On successful completion of the module, the learner will be able to:

No.	Description/Learning Outcomes
1	Develop a comprehensive understanding of techniques applicable to their own professional practice
2	Critically assess the theories of professional practice at key inflection points
3	Appraise and Evaluate interprofessional engagement and outcomes
4	Analyse and Synthesise external organisation support and involvement
5	Plan, undertake and sustain an action inquiry strategy for personal professional development

Learning Strategies show detail >>

Learning Strategies

Teaching will consist of a mixture of lectures, practical class exercises, scenarios, group discussions, guest speakers and the use of multi-media. Considerable emphasis will be placed on student participation in class, with the aim of promoting ethical reflection and practice on the many important issues that surround professional practice. The lectures will be part of a blended approach which will take the following forms:<br>? Lectures delivered remotely by staff and by experts in other Institutes<br>? Lectures delivered in class and/or remotely by staff and/or practitioners in the relevant fields.<br>

Practical and applied workshops will take place in the Institute. They may also be caputured remotely, recorded and shared with peers and lecturer either online or in the classroom.

Indicative Syllabus Content show detail >>

Content	Detail
Problem Solving	• Problem Orientation and Definition • Divergent and Convergent Creative Thinking Tools • Solution Implementation and Verification
Personal Profile	• Personal Profiling (Verbal and Non Verbal) • Network identification and implementation • Pitching • Personal Budgeting and Scheduling • Need, Importance, Nature, Scope, Objectives of Professional Ethic
Inter Professional Group Engagement and Management	• Communicating supportively • Building teams and team work • Working with inter professional groups and environments • Empowering tools and techniques • Managing Conflict • Mentoring
Influencing and Negotiation Skills	• Assessing influencing and negotiation skills exercise • Sources of power • Understanding and building trust • Knowing whom, what, where and when to influence • Approaches to influencing: Engaging and Channeling • Hard or Soft Influencing • Action planning
Media	• The Media Environment • Public Communications Management • Strategic Public Relations Planning • Digital Influences and Trends • Media Finance
Time and Stress Management	• General Time management tools • Prioritising &Scheduling • Time Management Challenges • The Holmes and Rahe Stress Scale • Coping and Action based strategies

Assessment Strategies show detail >>

Assessment Strategies
Individual Presentation.Each student will present and defend their own personal professional development plan creatively to their peers,an expert pane land lecturer.
Individual Assessment:Each student will apply the theory and supporting evidence to their personal professional development plan in a written document.
A group will prepare and present a lobbying article for circulation in the appropriate media channel for a particular purpose. Each member of the group will be required to submit an individual reflection based on their role and involvement in the process identifying the key learnings for the individual in this group activity.
Repeat Assessment will require the student to resubmit the relevant documents and attend a viva voce to defend same.

Indicative Assessments show detail >>

Learning Outcome	Assessment Category	Assessment Method	Additional Information	% alloc
2, 3, 4, 5	Final Exam (Other)	Presentation	Each Student will present and defend an individual professional development action enquiry and strategy portfolio based on the key professional inflection points as relevant to their own career discipline;using creative techniques to do so. This will be reviewed by the relevant lecturer,peers and an expert panel. The key challenges and learnings as relevant to the individual's professional discipline will be central to this presentation.	30
2, 3, 4, 5	Final Exam (Other)	Personal Development Plan	Each student will submit a written document of 5000 words in length,as supporting documentation to the presentation of the individual's professional development action enquiry and strategy portfolio.	40
1	Continuous Assessment	Project - Group	Prepare,submit and present a lobbying or public related article for circulation in the appropriate media channel.	30

Reading List show detail >>

Type	ISBN	Title Author Publisher	Year	Library Link
Recommended	155561101X	Art of Facilitation Dale Hunter Da Capo Press	1995	-
Recommended	9780749922641	Getting Things Done - The Art of Stress Free Productivity David Allen Piatkus Books	2002	-
Recommended	3443433433	The craft of decision modelling. Rivett B.H.P. John Wiley & Sons	1994	-
Recommended	1439042233	Business ethics: ethical decision making and cases Ferrell, O., Fraedrich, J., and Ferrell, L Boston Houghton & Mifflin	2008	-
Recommended	1594627541	How we Think John Dewey Standard Publications	2007	-
Recommended	1857423194	The Reflective Practitioner: How Professionals Think in Action Donald A. Schon Ashgate Publishing Limited	1991	view
Recommended	9781412908122	Reflective Practice: Writing and Professional Development Gillie E J Bolton Sage Publications	2005	view
Recommended	0415467934	Beyond Reflective Practice Edited by Helen Bradbury, Nick Frost, Sue Kilminster, Miriam Zukas Routledge	2009	-
Recommended	0316178314	Lateral Thinking De Bono, E. Penguin Publications	1990	-
Recommended	9780470822319	DigiMarketing: The Essential Guide to New Media and Digital Marketing Ian Fenwick and Kent Wertime Wiley & SOns	2008	view

Journals and Websites show detail >>

Type	Description

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Professional Practice