Conference and Event Operations Management

 

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Main Description show detail >>
 
 
 
Department: Hotel, Culinary and Tourism Module Code: HOSP61015
Level: Level 6 Contact Hours: 48
Duration: 1 Semester Directed Study Hours: 48
Effective Term: 2017/18 Indep. Study Hours: 104
Credits: 10

Prerequisite Knowledge:

  None

Module Description/Aims:

  To introduce students to the principles underpinning the successful organisation and management of conferences and events.  


 
Contact Hours show detail >>
   
 
Contact Type Hours
Lecture36 Per Module
Practical/Workshop12 Per Module


 
Learning Outcomes show detail >>
   
 
On successful completion of the module, the learner will be able to:
No. Description/Learning Outcomes
1Demonstrate an awareness of the structure, theme and significance of events in the context of the hotel industry
2Identify and conceptualise the critical success factors for events
3Develop, implement and manage all stages of an event
4Establish and recognise the various factors which contribute to the successful running of conference & banqueting business
5Review the success of a particular event using various techniques


 
Learning Strategies show detail >>
   
 
Learning Strategies
This module is designed to combine various teaching & learning strategies. In addition to acquiring fundamental event skills, students will apply various principles of events. Teaching and learning will encompass lectures, practical event classes, case studies, guest lectures and directed in-class discussion.
Tutorial classes will explore in a practical manner, the theory covered in-class. During these classes it is expected that students will work on case studies, practical event related scenarios etc. Students will actively participate in the learning experience throughout.


 
Indicative Syllabus Content show detail >>
   
 
Content Detail
Introduction to the Events IndustryDefining events
Range and types of events at local, national and International level
Festivals and Events in Ireland (Contribution to economic & cultural life)
Event Success FactorsAim & objectives of the event
Goals of the event
Budget planning
Location and venue
Applied Event PlanningEvent themes & ideas
The event planning process
Objectives and goals of the planning stage
Operational planning
Demand planning
Financial planning
Marketing planning
Insurance/ Legal issues
Ticketing
Applied Event ManagementRole of the event/ C&B manager in the hotel industry
The service journey
Event set-ups
Risk management

The Event Management Plan (EMP)
Event Closedown and ReviewClosedown procedures
Event review


 
Assessment Strategies show detail >>
   
Assessment Strategies
Students will plan, implement and manage all stages of an event, to assess key learning outcomes
Students will complete a formal written exam at the end of the semester, to assess key learning outcomes


 
Indicative Assessments show detail >>
   
Learning Outcome Assessment Category Assessment Method Additional Information % alloc
2, 3, 4, 5Continuous AssessmentPracticalStudents will plan, implement and manage all stages of an event50
1, 2, 4, 5Final Exam (Scheduled)Final Written ExamStudents will complete a formal written exam at the end of the semester to assess various learning outcomes50


 
Reading List show detail >>
   
 
Type ISBN Title Author Publisher Year Edition Library Link
Essential9781856178181Events Management
Bowdin et al.
Butterworth-Heinemann		2011Third-
Essential9780470155745Event Planning-The Ultimate Guide to Successful Meetings, Corporate Events...
Judy Allen
Wiley		2009Second-
Recommended9780750664530Events Design and Experience
Graham Berridge
Butterworth-Heinemann		2007First-
Recommended9780750680578Risk Management for Meetings and Events
Julia Rutherford Silvers
Butterworth-Heinemann		2008First-
Recommended0132340577Meetings, Expositions, Events and Conventions
George G. Fenich
Pearson - Prentice Hall		2008First-
Recommended075065872xFestivals and Events Management - An international arts and cultural perspective
Yeoman et al.
Butterworth - Heinemann		2004First-


 
Journals and Websites show detail >>
   
 
Type Description
JournalInternational Journal of Festival and Event Management
Websitehttp://www.discoverireland.ie/whats-on/
Websitehttp://aoifeonline.com/
Websitehttp://www.cuckoo.ie/
Websitehttp://www.theccd.ie/
Websitehttps://www.eventplanning.com
Websitehttps://www.rds.ie/The-Venue
Websitehttps://www.safeevents.ie/
Websitehttps://www.weddingsonline.ie/
Websitehttp://davisevents.ie/
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Curricular information is subject to change