Social Media Tools

 

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Main Description show detail >>
 
 
 
Department: Creative Media and Info Tech Module Code: MEDA61008
Level: Level 6 Contact Hours: 48
Duration: 1 Semester Directed Study Hours: 24
Effective Term: 2017/18 Indep. Study Hours: 28
Credits: 5

Prerequisite Knowledge:

  None

Module Description/Aims:

  The learner will use a core web based platform such as a blog-site and a number of contemporary social media platforms to create a unified network on which they can create, distribute and market their creative output.

The learner will recognise and utilise technical components used in the building of web based platforms such as plugins and modules that will increase the functionality and connectivity of a website. 		 


 
Contact Hours show detail >>
   
 
Contact Type Hours
Practical/Workshop4 Per Week


 
Learning Outcomes show detail >>
   
 
On successful completion of the module, the learner will be able to:
No. Description/Learning Outcomes
1Use and describe various social media and collaborative tools.
2Install a Content Management System locally.
3Design and build a website using a Content Management System.
4Incorporate multimedia elements onto a website.
5Extend social media through the modification of their applications and syndicate content by connecting a website to social media.
6Create podcast/video content.


 
Learning Strategies show detail >>
   
 
Learning Strategies
The principles behind the technologies will be delivered through a combination of lecture / practical.<br>
The learner will cover technical aspects in class and apply them to their individual on-going projects outside of class.<br><br>
VLEs and various Social Media Platforms will be used to deliver content and to interact/engage with students.


 
Indicative Syllabus Content show detail >>
   
 
Content Detail
Intro to Social Media Platforms
Collaborative ToolsImplement and maintain collaborative applications.
Website development Building a bespoke website that incorporates a blog section. Adding content to the site including various media types. Using various tools to apply basic Search Engine Optimisation and Web Analytics.
Visual ContentCreating and Sourcing Visual Content
Social media toolsSetting up a social media environment and integrating content on in this environment.
Podcasting/Video Creating a podcast and updating content feed.


 
Assessment Strategies show detail >>
   
Assessment Strategies
Comprehension of the modules theoretical concepts will be assessed by an out of class assignment.
Comprehension of the various social media software and content management system will be assessed in the Final Exam (other).
Repeat Option • Final Exam Other (70%). Resubmission of project and viva.


 
Indicative Assessments show detail >>
   
Learning Outcome Assessment Category Assessment Method Additional Information % alloc
1Continuous AssessmentAssignment - Out of ClassThe learner review social media technologies and collaborative tools and present their research in class.30
2, 3, 4, 5, 6Final Exam (Other)Project - IndividualThe learner will build a website and configure social media platforms to a set of specifications.70


 
Reading List show detail >>
   
 
Type ISBN Title Author Publisher Year Edition Library Link
Recommended1537268031Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat
David Kelly
CreateSpace Independent Publishing Platform		2016-
Recommended1482014092500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitte
Guy Kawasaki, Peg Fitzpatrick
CreateSpace Independent Publishing Platform		2017-
Recommended1481130509WordPress To Go - How To Build A WordPress Website On Your Own Domain, From Scratch, Even If You Are
Sarah Mc Harry
Nicbee Publishing (KINDLE)		2016-


 
Journals and Websites show detail >>
   
 
Type Description
Websitehttp://ww.codex.wordpress.org
Websitehttps://www.facebook.com/business/
Websitehttps://business.twitter.com/en.html
Websitehttps://business.instagram.com/getting-started
Websitehttps://support.google.com/youtube
Websitehttp://www.socialbrite.org/sharing-center/tutorials/
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Curricular information is subject to change