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Department:	Creative Media and Info Tech	Module Code:	MEDA91001
Level:	Level 9	Contact Hours:	24
Duration:	1 Semester	Directed Study Hours:	2
Effective Term:	2011/12	Indep. Study Hours:	74
Credits:	5

Prerequisite Knowledge:

None

Module Description/Aims:

The aim is to provide an awareness of emerging technologies that are seen to be significantly altering the practice, distribution and consumption of media. The learner will critically analyse their own work within this context, with a view to developing innovative work and work practices in the other production oriented modules. In itself, this is not a production module; its intent is to foster critical thought and discussion on the value and potential value of relevant media technologies.
The technologies will be grouped under `parent� topics (video / Audio / HCI for example) which will be used as an entry point from which related topics can be explored. For example video, as a parent topic would look sub topics such as stereoscopic cinema, compression algorithms and economic implications of proprietary video players

The technologies are examined from different perspectives:
� A societal / cultural perspective; how they affect us or may ultimately affect us as individuals as individual media users and as a collective.
� A technological / functional perspective; how and where the technology evolved from and what other technologies are integral to their makeup; how they are radically different from related technologies.
� A professional perspective; how the technologies can be used to aid in the creation, distribution and promotion of a professional body of work which incorporates issues such as intellectual property ownership.
� A convergent perspective; A significant how media technologies are converging on both societal and technological levels

Contact Hours show detail >>

Contact Type	Hours
Lecture	2 Per Week

Learning Outcomes show detail >>

On successful completion of the module, the learner will be able to:

No.	Description/Learning Outcomes
1	Identify and analyse new technologies before or as they become mainstream, their component parts and their impact on the greater media sector
2	Debate future evolutions in media and their potential impact
3	Identify technological opportunities presently available to them in digital content production and distribution
4	Enhance the depth of analysis of technologies that will become integral to their major project (in parallel development in the Studio modules)
5	Position a number of technologies within wider context of media production i.e. video as web / mobile / broadcast / installation based / virtual and augmented ? technology

Learning Strategies show detail >>

Learning Strategies

The material is delivered as a combination of lecture and discussion. The group?s size (approx. 20 ? 25) allows for interaction and the sharing of opinion and information. The lectures will provide sufficient material to facilitate the learner in pursuing further independent research into the technology. The lectures will be part of a blended approach which will take the following forms ? Lectures shared by ITT staff ? Lectures delivered remotely by experts in other institutes ? Lectures delivered in class and / or remotely by experts from the media sector / industry

The learner will engage with the researching of topics through a blog. The blog can serve as a platform that utilises social media tools (YouTube, Twitter etc.) As such the learner will be communicating with a) other students b) external media practitioners and experts while recording and communicating their research appropriately through the various multimedia channels (video ? YouTube, audio ? SoundCloud etc.)

Indicative Syllabus Content show detail >>

Content	Detail
Audio	OSC, HTML5 and browser based music tools, Algorithmic Composition
Imaging	Image compression technologies (static and video), Stereoscopic film
Mixed Reality	Virtual reality, Augmented reality
HCI	Sensor technologies, interface development, new interfaces for musical expression
Mobile technologies	Application development; convergent media platforms
AI	Natural language processing, intelligent databases, intelligent agents and object oriented computing.
3D	Interactive 3D platforms
Social media platforms	Social media technologies, The political, social and commercial usages of social media

Assessment Strategies show detail >>

Assessment Strategies
On-going continual assessment In order to assess the learner•s on-going engagement and critical awareness of the topics discussed, they will be required to maintain a weekly online report in the form of a blog where they will respond to lecture topics, articles supplied to them by lecturers and any articles that they themselves have sourced independently. These will be reviewed periodically by the relevant lecturers involved in the module depending on their area of expertise
The final submission is a detailed technological analysis directly related to the learners chosen area of production as laid out in their pre-production document for the Studio Practice module. The learner will submit the written component as part of the Studio document and also present a to the group using multimedia and real-world examples of the chosen technology.
Repeat assessment: The learner will submit a written in depth analysis of their chosen technology or technologies. They will also present the findings to the lecturers (15 minute Viva)

Indicative Assessments show detail >>

Learning Outcome	Assessment Category	Assessment Method	Additional Information	% alloc
1, 2, 3, 4, 5	Continuous Assessment	Assignment - Out of Class	Present independent findings on technologies discussed in class through an online diary.	50
1, 2, 3, 4, 5	Final Exam (Other)	Assignment - Out of Class	Submit written document outlining technological research findings and analysis on your chosen area of content production. (This will form as a complete chapter within your final project (studio design) document) Provide your findings to the group as an immersive multimedia presentation. Demonstrate where possible, applications of your chosen technology.	50

Reading List show detail >>

Type	ISBN	Title Author Publisher	Year	Edition	Library Link
Recommended	1441183353	Ethics of Emerging Media: Information, Social Norms, and New Media Technology Bruce E. Drusher, Kathleen German Continuum	2011		-

Journals and Websites show detail >>

Type	Description
Website	Wired.com

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Technologies in Context