Product Design and Development

 

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Main Description show detail >>
 
 
 
Department: Agricultural Engineering Module Code: MKTG81003
Level: Level 8 Contact Hours: 36
Duration: 1 Semester Directed Study Hours: 18
Effective Term: 2014/15 Indep. Study Hours: 46
Credits: 5

Prerequisite Knowledge:

  None

Module Description/Aims:

  The aim of this subject module is to introduce the student to the various elements of the design and development process. Students will develop a feel for how products come from a good concept or idea to the manufacturing stage, and through this recognise how to work effectively with in a design and development environment  


 
Contact Hours show detail >>
   
 
Contact Type Hours
Lecture1 Per Week
Tutorial1 Per Week
Practical/Workshop1 Per Week


 
Learning Outcomes show detail >>
   
 
On successful completion of the module, the learner will be able to:
No. Description/Learning Outcomes
1Develop an overview of the complex design and development process, which includes the ability to recognise how a product concept is generated and evaluated in unison with the component design specification.
2Recognisethe importance of product development as the life blood of most manufacturing businesses and the part that the life cycle of a product plays in development.
3Apply appropriate theoretical and practical methods to the design, development and pre manufacturing stage of a proposed product cycle. In this context, this includes the ability to develop, review and select techniques, procedures and methods to undertake engineering design and development tasks.?
4Determine evaluation criteria and monitor and assess operations against this criteria. The student should also be able to identify problems, evaluate options and formulate solutions with regard to cost, reliability, safety and quality.
5Use effective communications and interpersonal skills. This includes the ability to evaluate how to; work and communicate with others at all levels of the design and development process; effectively discuss ideas and plans and build teams and negotiate.
6Become a useful member of a product design and development team with in the manufacturing area by being able to appreciate the problems faced and use a structured and thought out approach to solve problems at any point in the design and development stage.


 
Learning Strategies show detail >>
   
 
Learning Strategies
The student will examine fundemental product design concepts through material delivered at lectures and through interactive group tutorial work.
The student will participate in course work assignments as part of a team to encourage group work skills valuable in the workplace
Students will be encouraged to solve problems, both practical and analytical through a structured tutorial program.
Visits to areas of industry where inovation has been recognised and guest lectures from relevent personnel will help integrate the theory presented with real world opperations.


 
Indicative Syllabus Content show detail >>
   
 
Content Detail
The design processDescriptive and prescriptive models
Systematic Procedures
Creative and rational design methods
Clarifying objectives and establishing functionsCriteria for evaluation
Objective tree method
Functional Analysis
Setting requirementsDetail design
Aids to detail design
Component design specification
Methods of performance specification
Generating and evaluating alternativesMorphological Analysis
Weighted objectives method
Static and dynamic concepts
Brainstorming and Synectics
Design EvaluationScreening new products
Concept testing
Value analysis and Value engineering
Reliability analysis
Ergonomic analysis
Useful life analysis
Design review
DesignDesign and testing of models
Standardisation
Design for manufacture
PrototypingAlpha and Beta and pre production prototype models
Rapid Prototyping techniques such as Sterolithography, Laser sintering, Fused deposition modelling, 3 dimensional printing and multijet modelling.


 
Assessment Strategies show detail >>
   
Assessment Strategies
Knowledge and comprehension of module concepts will be assessed by written examination at the end of the semester.
Individual design assignments started in class time and finished out of class will be used to stimulate the students thought process
A design and build project, conducted in groups, will be used to assess the students overall comprenhension of the course matrial.
A minimum attendance at practical sessions of 75% coupled with achieving a minimum of 40% overall in continuous assessment will be required.


 
Indicative Assessments show detail >>
   
Learning Outcome Assessment Category Assessment Method Additional Information % alloc
1, 2, 3, 4, 5, 6Final Exam (Scheduled)Final Written ExamExam will be a 2 hour written paper50
1, 2, 3, 4, 5Continuous AssessmentAssignment - Out of ClassA number of design exercises will be completed individually by the student in the early part of the semester. 20
1, 2, 3, 4, 5, 6Continuous AssessmentProject - GroupAs a group students will design and build a project to a given design brief. This project will be evaluated and tested at the end of the semester.30


 
Reading List show detail >>
   
 
Type ISBN Title Author Publisher Year Edition Library Link
Essential0471872504Design Methods: Strategies for Product Design
Cross, N
John Wiley & Sons. 		20012nd-
Essential0072471468Product Design & Development
Ulrick, Karl T; Eppinger, Stephen D
Mc Graw-Hill Educational 		20033rd -
Recommended0072373385The Mechanical Design Process
Ullman, David G
McGraw-Hill 		20033rd -
Recommended0201416395Total Design Integrated Methods for Successful Product Engineering
Pugh, S
Addison-Wesley.		19952nd-
Recommended0070121885Introduction to Engineering Design and Problem Solving
Burghardt, David M
McGraw-Hill 		19991st-


 
Journals and Websites show detail >>
   
 
Type Description
Course MaterialComplication of case studies
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Curricular information is subject to change