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Department:	Creative Media and Info Tech	Module Code:	PROJ91006
Level:	Level 9	Contact Hours:	120
Duration:	1 Semester	Directed Study Hours:	0
Effective Term:	2011/12	Indep. Study Hours:	380
Credits:	25

Prerequisite Knowledge:

Studio - Content Design

Module Description/Aims:

The Studio - Content Production module focuses on the production, post-production and analysis of a media artefact proposed in the previous semester. The media artefact will be produced to the highest standards and will illustrate the aesthetic, analytic and technical abilities of the student in their chosen specialisation(s). MA students will continue to prioritise self-initiated, reflective work practices, which will be supported in the studio environment by a collective of academic staff. Given the self-directed and idiosyncratic nature of the anticipated projects, the outcomes of this module will be directed by the proposal submitted in Semester 1. Students will review the proposal in response to comments and feedback given at the beginning of the semester. The Individual objectives and stated deliverables will be met, the artefact will be further analysed and for the latter phase of the semester candidates will produce a Media Thesis which will document the production and the in-depth analysis of the production. This module will potentially support either individual or collaborative project productions. Any collaborative aspects will have been previously proposed, explored and interrogated at the pre-production stage.

Contact Hours show detail >>

Contact Type	Hours
Practical/Workshop	.5 Every 2 Weeks
Practical/Workshop	9.75 Per Week

Learning Outcomes show detail >>

On successful completion of the module, the learner will be able to:

No.	Description/Learning Outcomes
1	Take personal responsibility for the management of a complex media production, throughout the various stages
2	Implement the proposed project concept, sucessfully producing the stated deliverables, to achieved the stated objectives
3	Adhere to the framework set-out in the Major Design Proposal Document, including the established project objectives, resourcing and timeframes therein
4	Reflect upon individual work-practices, identify strengths and challenges in practice patterns and address methods to extend and improve working practices
5	Analyse work independently and as part of a collective peer group in critique sessions
6	Optimise resources available and initiate self-motivated, self-managed work practices to achieve project aims
7	Acquisition and development of the requisite technical skill-set(s) to produce the project to the highest production standards, in adherence with profession practice guidelines
8	Externalise work through via academic short papers, posters, contributions to exhibitions, performances, broadcasts or other appropriate events, review contribution with area experts
9	Create a Media Thesis, which will contain documentation and analysis of media artifact, using a format(s) that is appropriate to the project
10	Work autonomously, and as part of a group where necessary, initiate communication within the Collective Pool, and engage with the myriad of expertise available.

Learning Strategies show detail >>

Learning Strategies
A programme co-ordinator will assume responsibility for the arrangements associated with undertaking projects, including monitoring the progress of the student group as a whole and organising the assessment of productions.
The Design Proposal document of Semester 1 will have determined the following items: project concepts, background research and critical justification; the media treatment(s) through scripts, storyboards and graphic indicators; structure, navigation and interaction maps (where relevant); identify the overall compositional detail of the media artefact; content documents will determine what content is to be generated for each section of the project and the project management documentation (e.g. timelines, collaborations and budgets).
These proposed deliverables will direct the production stages of semester 2:<br>? Stage 1: Production of media content (5 credits)<br>? Stage 2: Post-production of media content (15 credits)<br>? Stage 3: Analysis and documentation of media content (5 credits)<br>
The Critique Sessions and collective workshops will be delivered in a dedicated studio space, allocated to the MA Creative Media students. Collective sessions will allow the students to reflect on their creative processes and those of others.
The Studio - Content Production module will utilise the Digital Media Centre resources and the dedicated MA Studio Lab. Resources will be managed by the student, using the existing DMC online booking system. Access to special resources such as the Recording Studio or Television Studio will be similarly facilitated.
The Studio - Content Production module will require that students be available to lecturing staff weekly for a period of 10 hours. The module may be delivered over a 2 day block, which will also facilitate workshops, guest lectures, and attendance at conferences or relevant events.
Throughout the production phase, independent critique sessions and collective workshops will be delivered, allowing the students to reflect upon their creative processes and those of others. Emphasis will be placed on the production of the proposed concept, in response to the objectives and deliverables defined in Semester 1.
January ? May, Production, Post-Production<br>o Stage 1: Production of media content<br>o Stage 2: Post-production of media content<br>This stage is informed and directed by the individual proposals. Throughout the production phase independent critique sessions will be delivered as part of the studio model, allowing the students to reflect on their creative processes and those of others. Collective workshops on areas of communal interest will also be facilitated. On completion of this phase, the students will exhibit their work, internally, or publically, and will be offer feedback from the collective of lecturing staff and practitioners where appropriate.
On completion of stage 2, the students will exhibit their work publically, and will be offer feedback from the collective of lecturing staff and relevant media practitioners.
June ? September, Analysis, Migration and Documentation<br>o Stage 3: Review and Documentation of media content <br>The emphasis in this period will be on the: documentation; analysis; evaluation; broadcasting; distribution of the project. Students will be asked to re-interrogate the finish piece, reflect on the critiques offered, and implement changes where deemed necessary.<br>
It is expected that the students will explore future possibilities for the project and devise a clear plan for its continued development or advancement. Students will also be encouraged to generate a short academic paper or poster, based on their project, for publication at national and/or international forums.
The final stage of the MA in Creative Media involves the production of a Media Thesis, a combination of written, verbal and visual communication that will outline the evolution the project, review the media artifact produced, analyse it and any speculate on future iterations. This document may be web-based or a DVD, but it should strive to articulate the project development and review using both written and multimedia formats, i.e. interviews to camera, voiceovers, walkthroughs, academic submissions, panel discussions etc.
As with the Studio - Content Design module, project work will be evaluated from a range of perspectives during critique sessions; presentations and submission of project material, creative sketchbooks and weblog journals.
Each candidate will make 2 interim submissions and 1 final submission of their project, in a formal setting, to their peers and to members of the supervisory collective. <br>Interim Submission 1: Internal demonstration or `proof-of-concept demo? of the media artefact (March)<br>Interim Submission 2: Public exhibition of the final production (June)<br>Final Submission: Media Thesis (September)<br>
The Indicative Syllabus Content of the Studio Content Production module outlines a set of 10 areas and associated practices that may be addressed over the course of the module. These 10 areas are listed to provide detail and clarity in relation to the chronology and structure of the module. For the purposes of assessment these 10 headings will be assessed over 3 assessments, bundled together as a 20%, 60% and 20% assessment respectively.<br>
Hard copy and electronic reading lists will be devised on a year-by-year basis, and will be given to students as part of the Project Guidelines Documentation. In addition to this each student will devise their own reading list which will be dependent on their area of interest.

Indicative Syllabus Content show detail >>

Content	Detail
Project Management:	Monitoring progress relative to their Proposal Document, any development and deviations will be added to the original documentation.
Reflective Practice:	Continuous interrogation of the media artefact, aesthetically and technically, through each stage of development, within group critique session with both staff and peers. These sessions will be individual or peer supported and comments, questions and developments will be logged in candidates• journals
Production standards and Quality of Work	Impliment the highest possible production values in chosen field to serve media content and communication
Technical Challenges	Acquiring the technical skill necessary, within the framework of the project, to realise the highest possible quality standards for the technical implementation of the project
Exhibition of work	Exhibit their media projects internally and at a local venue. The preparation and promotion of this event will be the responsibility of the candidates involved, but may be undertaken as a collaborative effort between undergraduates on the media suite of programmes as part of the Event Management module.
Investigate externalising/broadcasting -Publications/Competition Entries/Funding	As part of the exhibition of media projects students will investigate other potential avenues for future distribution of their work, for example as a potential academic submission, contribution to a performance, broadcast, competition or other appropriate event.
Workshops on Identified Areas of Collective Interest	Additional workshops, visiting sessions with media practitioners from business and the arts, may be organised in response to identified collective interest, or on a needs basis.
Participation in Peer Review Through Group Critique Sessions	On-going critique sessions will facilitate the interrogation on on-going progress.
Evaluation and Revisions	Identifying an appropriate mechanism for the evaluation, or critical review, of the final implementation and any necessary revisions.
Preparing a Media Thesis	Articulate the project development and review it's sucess using both text and multimedia, i.e. interviews to camera, voiceovers, walkthroughs, panel discussions etc. Creation of media documents that supports the main conceptual factors and oulines the production and interrogation of the media artifact

Assessment Strategies show detail >>

Assessment Strategies
Internal demonstration or `proof-of-concept• of the media artefact Submission of relevant sketchbooks and supporting weblog journals
Public exhibition/event/performance of the final production and interview session with an appropriate panel of critical reviewers Submission of relevant sketchbooks and weblog journals
Candidates will submit their Media Thesis document, which will provide an account of the development of the project, as well as evidence and analysis of the work produced for the assessment strategy 2. This will be developed in response to an agreed structure and will be developed with guidance from their supervisor.
The assessment of the Production, Post-Production and Analysis/Review phase involves the alignment of the previously submitted major Project Proposal with the finished piece. The finished piece will be interrogated to ascertain whether it meets with the expectations set out in the proposal document. While it is understood that the finished product may deviate in some minor respects, it should largely correlate to the stated aim, objectives, treatments and deliverables.
The module supports the generation and analysis of creative media content, potentially across a range of disciplines; the quality of this media content will be assessed through the multiple lenses of the relevant academic staff
Candidates will be required to maintain weblog Journals and sketchbooks which contain project management log sheets documenting the production process. These journals will contain work that pertains to the development of project material, aesthetic, technical, critical reflections and project management. These will be referred to weekly by candidates, and the supporting collective of lecturers, to ensure that feedback and communications are maintained between candidates and academic staff
Repeat Assessment Strategy: After the final examination unsuccessful students will be offered feedback from the assessors and will be afforded the opportunity to resubmit the document in the Autumn. Assessment of the repeat submission will involve a repeat of the production phase, as outlined above, in response to a set of defined criteria. Candidates will be required to present the revised media artefact and undergo an interview assessing all aspects of the production (100%).

Indicative Assessments show detail >>

Learning Outcome	Assessment Category	Assessment Method	Additional Information	% alloc
1, 2, 3, 4, 5, 6, 7, 10	Continuous Assessment	Studio Work	Internal demonstration or `proof-of-concept? of the media artefact Submission of relevant sketchbooks and journals	20
1, 2, 3, 4, 5, 6, 7, 10	Continuous Assessment	Presentation	Public exhibition of the final production and presentation to the Education Forum Event at the Institute	60
1, 4, 5, 8, 9, 10	Final Exam (Other)	Dissertation/Thesis	Media Thesis - Project Review and Documentation, to include literal component and DVD or online component, an iterative record of the development of the project and an analysis of the finished piece. Submission of journals and sketchbooks.	20

Reading List show detail >>

Type	ISBN	Title Author Publisher	Year	Edition	Library Link
Essential	0465068782	The Reflective Practitioner: How Professionals Think In Action Donald A. Schon Basic Books	1983		-

Journals and Websites show detail >>

Type	Description
Course Material	Dynamic hard copy and electronic reading lists will be devised on a year-by-year basis, and will be given to students as part of the Project Guidelines Documentation. In addition to this each student will devise their own reading list which will be dependent on their area of interest.

View Module Details For

Studio - Content Production