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Event Management

The events industry is the dynamic, innovative, fast-paced world of conferences, festivals, concerts, sporting events, stadium management, incentive travel, brand promotion, virtual events and much, much more!

"Event management as a profession is fast gaining global recognition. The spectacular rise of this profession and academic subject reflects a fundamental need within societies for the professional management of events in the private, public and not for profit sectors." (Professor Donald Getz, 2010)

This 3-year degree programme builds the fundamental knowledge and skills of students for a career in the events industry, by mixing event modules such as Event Risk Management, Event Project Management, Event Production & Design, Event Fundraising & Sponsorship and Event Operations Management, with a solid foundation of business focussed modules in areas of marketing, financial management and entrepreneurship. The course also includes modules which encourage the personal development of students including, Leadership & Team Building, Research & Writing Skills and Volunteerism & Community Events.

In Year 1 students also begin gaining practical experience through a module Events Industry Practice, in which they volunteer at a variety of festivals and events, including at the Gleneagle INEC Arena, Killarney. This programme is mentored and students gain academic credits towards their degree from the experience gained.

Year 2 includes a Digital Marketing module and in recent years our students have entered and won prizes at the National Smarter Travel Campus Awards, as part of this module.

In Year 3, students put their learning assembled to date into practice by running a student led event in their module, Event Operations Management. Working as an events team, and mentored by their lecturer, students plan, implement and manage all stages of a live event, as well as designing the marketing campaign and working with various stakeholders. The practical event builds skills in project management, risk management, budget planning, marketing and social media, as well as team based delivery, meeting deadlines etc. in a fun and interactive environment. Year 3 of the degree also focusses on the wider world impact of events from an economic, social and environmental perspective, with modules such as Event Impact and Sustainable Development and Event Evaluation Techniques. The programme also includes regular Masterclasses from senior industry figures and familiarisation trips to some of Irelands leading event venues, arenas and stadiums.

Another unique aspect of this 3 years Honours degree is that mentored paid work placement takes place at the end of programme, offering many opportunities for students to gain experience in events, conferencing & banqueting, festivals, arenas & stadiums and PR/ marketing agencies during the busy summer season. The placement team on the programme are highly networked with industry, and our students have gained paid summer placement both in Ireland and abroad with leading event companies/ festivals/ venue.



Best Possible Taste, Sharon Noonan travels to the Tralee campus of Munster Technological University to find out all about the BA (Hons) Event Management degree from lecturer Feargus Dunne, graduate Ali Keane and Blas na hEireann's Fallon Moore who provided a placement opportunity to Ali as part of her degree. Listen Here

Placement Partners

Fuel Events Agency:

Elite Event Management:

Kerry Convention Bureau:

The Brehon Hotel:

Blas na hEireann (Irish Food Awards):

Listowel Writers Week:

The Rose Hotel:

National Beauty Distribution:

Gleneagle INEC Arena:

Dream Irish Weddings:

The Great Southern Hotel:

See Student led events here..

‘Through the Looking Glass - Your future in events’ Conference 2021

MTU Christmas Market 2021


Student Testimonial – Dawn Lenihan

Dawn-Lenihan Event Management

“The lecturers on the programme want to get to know you as a person and what your strengths are, and they’re so supportive and great for keeping you motivated. They’re also great for networking with industry as well.”

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  • Specialist event companies and venues
  • Large corporate organisations
  • Non-profit/charity sector
  • Tourism/cultural events and festivals
  • Sports venues, events and organisations
  • Hotels
  • Government and semi-state agencies
  • Convention bureaus
  • PR and marketing companies


  • Event Manager
  • Event Co-ordinator
  • Events Executive
  • Events Administrator
  • Conference and Events Sales Executive
  • Conference and Banqueting Co-ordinator
  • Event/wedding Co-ordinator
  • Fundraising Co-ordinator


Examples of starting salaries across some of these job areas are: €25,000 up to €30,000 with excellent promotion opportunities.


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